Ham Yard Hotel, Firmdale Hotels

What the classifiers highlight

Kit and Tim Kemp built this from the ground up on a Soho side street, calling the result an urban village: rooms alongside shops, a 190-seat cinema and a four-lane bowling alley in the basement, set along a pedestrian lane with a bronze sculpture. MICHELIN's Two Keys note the Crittall windows lighting rooms that mix vibrant prints with eclectic antiques.